Digital Media Marketing
Digital Media Marketing Course at Afridigitals AcademY
In today’s world, digital media marketing is essential for businesses and individuals looking to build a strong online presence, reach their target audience, and increase revenue. At Afridigitals Academy, we have developed a comprehensive Digital Media Marketing Course split into 5 distinct packages. Each package is designed to give you in-depth knowledge of specific aspects of digital marketing, equipping you with the skills to become a well-rounded digital marketer.
About the course
Package 1: Foundations of Digital Media Marketing
Price: ₦60,000
This package focuses on the basics of digital marketing, giving you a strong foundation to build upon.
What You Will Learn:
- Introduction to Digital Marketing – Overview of the digital landscape, trends, and opportunities.
- Understanding the Customer Journey – How to map and optimize customer touchpoints.
- Branding in Digital Marketing – The importance of brand identity and consistency online.
- Digital Marketing Strategy – How to develop and implement an effective digital marketing plan.
- Content Marketing Essentials – Creating compelling content that resonates with audiences.
- Email Marketing Fundamentals – Building and nurturing customer relationships through email campaigns.
About the course
Package 3: Search Engine Optimization (SEO)
Price: ₦60,000
Learn how to improve website visibility, drive organic traffic, and rank higher on search engines like Google.
What You Will Learn:
- SEO Basics – Introduction to how search engines work and why SEO matters.
- Keyword Research – How to find and use the right keywords for your content and website.
- On-Page SEO – Optimizing web pages for better search engine visibility.
- Off-Page SEO and Backlinks – Building authority and increasing rankings with backlinks.
- Technical SEO – Improving site speed, mobile-friendliness, and fixing site errors.
- SEO Analytics and Tools – Using Google Analytics and other tools to measure SEO success.
About the course
Package 4: Paid Advertising (PPC & SEM)
Price: ₦60,000
Focus on paid digital marketing strategies, including Pay-Per-Click (PPC) and Search Engine Marketing (SEM).
What You Will Learn:
- Introduction to Paid Advertising – How PPC works and its role in a marketing strategy.
- Google Ads Fundamentals – Setting up and running successful Google Ads campaigns.
- Facebook and Instagram Ads – Creating and optimizing ad campaigns on social media.
- Budgeting and Bidding Strategies – Managing your ad spend and bidding effectively.
- Conversion Tracking – How to measure and track campaign success.
- Retargeting Ads – Bringing back lost customers with effective retargeting campaigns.
About the course
Package 5: Data Analytics and Marketing Automation
Price: ₦60,000
This package covers how to make data-driven decisions and automate your marketing efforts for better efficiency.
What You Will Learn:
- Introduction to Marketing Analytics – Why data is important and how to use it to make informed decisions.
- Google Analytics Mastery – Tracking and analyzing website performance data.
- Customer Relationship Management (CRM) Tools – How to manage customer interactions and streamline communication.
- Marketing Automation Tools – Automating repetitive tasks like email marketing, lead nurturing, and social posting.
- Data-Driven Campaign Optimization – Using data to improve marketing performance.
- A/B Testing – Experimenting with different marketing strategies to find what works best.
Course Details:
- Duration: Each package runs for 3 weeks
- Cost: ₦60,000 per package
- Payment Plan: Payments can be made in two installments for your convenience.
Why Choose Afridigitals Academy?
Afridigitals Academy provides hands-on, practical training led by industry experts. Each package is designed to build upon the previous one, offering a well-rounded education in digital marketing. You can start with any package, depending on your current knowledge level or interests.
Enroll today and take your digital media marketing skills to the next level with Afridigitals Academy!
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